Your Business Doesn't Need Optimization.
It Needs an Intervention.
You’re a female service-based founder making $50k–200k.
Your brand looks good. Your revenue is real.
And the backend is held together with duct tape and adrenaline.
If your business only works when you are actively working, we fix that.
Based in Boulder, Colorado, working with clients worldwide
You Built a Business That Only Works When YOU Work
On paper, you’re successful.
In your body, you’re maxed out.
Because your offers, delivery, and systems are designed like this:
If you stop, revenue stops
If you rest, everything piles up
If life happens, the whole thing holds its breath waiting for you to come back
You tried hiring help. You tried “systems.” You tried pushing harder.
It didn’t stick because the foundation is the issue.
You didn’t fail. Your structure did.
You Don't Need a Band-Aid. You Need a Rebuild.
Maybe some sage. Mostly a rebuild.
I’m Dru. I do Structural Intervention.
Translation: I help you find what’s structurally broken, tear it down, then rebuild it so your business can function without you being the only load-bearing wall.
This is not coaching.
This is not task support.
This is business architecture that works in real life.
Here’s the method:
DIAGNOSE → I audit your offers, pricing, delivery, systems, and boundaries to find where the structure is failing and where the pressure is building.
DESIGN → We map the rebuild. What stays, what goes, what gets rebuilt, and what gets simplified immediately.
DIRECT → You implement with weekly guidance so you learn the structure, own it, and can maintain it without depending on anyone else.
The result: a business that keeps breathing when you step away.
Why I See What You Can't
I didn’t learn this from a course. I learned it by being the infrastructure.
For years, I ran businesses from the inside.
Key holder. Lead operator. The duct tape. The person founders called when things went sideways because I knew what was actually happening and which fires to put out first.
Sales, delivery, operations, team management, systems, client experience, onboarding. The whole machine.
I’ve watched what breaks when a business scales on vibes.
I know what collapses when delivery depends on one woman’s nervous system.
And I know exactly where the cracks hide when everything looks “fine” from the outside.
That’s why I can smell a structural failure from a mile away.
Because I’ve been inside the walls holding it together.
Now I help you rebuild it so you can breathe again.
When it’s the right time to bring me in
This Is For You If:
✓ You're making $50k-200k but feel like you accidentally built yourself a gorgeous prison
✓ You cannot step away without consequences
✓ You've hired help before but it didn't stick because they needed you for everything
✓ The backend makes you avoidant, foggy, or instantly overwhelmed
✓ You know something has to shift but you just don’t know where to start
✓ You want a structure you can actually maintain
This is NOT for you if:
❌ You want a fairy godmother who waves a wand and does it all while you go live your best life (I'm more like a fairy godmother who hands you the wand and teaches you how to use it)
❌ You're not ready to invest in fixing the foundation (this isn't a quick patch job or a band-aid with glitter on it)
What Happens When You Fix the Foundation
CLIENT WIN #1: The Yoga Teacher Who Bought Her Freedom Back
BEFORE:
Making $50k/year teaching weekly studio classes, private clients, and workshops just to get by
Every dollar required her physical presence
Cancelled a class = lost income
Exhausted, body breaking down, no path to scale
THE REBUILD:
Online Membership to evergreen vault + pop-up classes,
Seasonal Retreats & Teacher Trainings
Built boundaries: Capped weekly in-person classes & clients
AFTER:
Revenue: $80k/year
Hours worked: 20/week
Freedom: Took 2-week vacation without revenue dropping
Scalability: Can now grow without her body being the product
Quote:
"I thought I had to choose between money and my body. Dru showed me the structure was the problem, not me. Now I make more and teach less."
CLIENT WIN #2: The Doula Who Escaped the Revenue Ceiling
BEFORE:
Making $36k/year as a birth doula
Fully booked but couldn't grow (only so many births she could attend)
Pricing: $1,800 per birth (undercharging for her expertise)
Website: Confusing offers, unclear value
THE REBUILD:
Raised prices, Tiered offer suite, Group prenatal classes, Doula Mentorship
Rebuilt website to clarify value and show offer stack
Repositioned from "doula for hire" to "birth expert with full-spectrum support"
AFTER:
Revenue: $70k/year
Clients: Serving more people with leveraged group offerings
Business model: Can now scale group offerings while maintaining 1:1 births
Quote:
"I was stuck because I was selling my time, not my expertise. Dru helped me see I'd built a beautiful trap. Now my business has room to grow."
CLIENT WIN #3: The Product Business Owner Who Fixed the Chaos
BEFORE:
Running a tallow skincare company
Making decent sales but brand was chaos: colors everywhere, no visual cohesion
Website didn't work properly, platforms didn't flow
Spending money on ads but they weren't converting
THE REBUILD:
Complete brand overhaul: logo, fonts, color palette (cohesive identity)
Rebuilt website: clean design, functional checkout, trust signals
Unified all platforms: Instagram, packaging, website all visually aligned
Built affiliate program: created recurring partnership revenue stream
AFTER:
Revenue: 40% increase in 6 months
Conversion rate: Website conversions up 65%
Brand recognition
Affiliate program generating passive partnership income
Getting into retail stores (brand cohesion made her shelf-ready)
Quote:
"I had sales but no real website or brand identity. Dru didn't just make it pretty, she made it WORK. Now every second and dollar I spend on marketing actually converts."
CLIENT WIN #4: The Course Creator Who Had No Idea How To Grow
BEFORE:
Natural gynecologist with deep expertise but no way to leverage it
Wanted to create online courses but had zero infrastructure
No sales funnel, no email nurture, no backend systems
THE REBUILD:
Built complete course curriculums & backend systems
Created lead generation funnels
Set up email automation to nurture leads
Unified Instagram presence with course branding
AFTER:
Multi Course platform: Fully functional, automated delivery
Revenue stream: Passive income from course sales (didn't exist before)
Lead generation: Automated funnel running 24/7
Marketing assets: Complete promotional system she can use repeatedly
Scalability: Can now serve unlimited students without more 1:1 time
Quote:
"I had the knowledge but zero infrastructure to sell it. Dru built the entire machine from lead magnet to checkout. Now my expertise works for me even when I'm with patients."
“Dru has been one of the biggest blessings on my spiritual, personal and business paths. The way that she is able to hold space, matched with her highly intuitive ability to nurture the mind and body has granted deep access in my personal healing and business expansion. Not only is she extremely nurturing, but she is also highly intelligent in her ability to guide me in standing firmly in self worth around my career and finances. She has the ability to provide the structure, attunement, and support necessary for fluidity, creativity, and growth towards your highest self.” -Codi B
“She is truly one of the kind…Such a soul healer and cares deeply about each individual and their needs. I am forever grateful for the work she did with me. I recommend her 1000%.” -Brittany M
“Working with Dru was easeful and fun! I felt like a flower in bloom. She is a real pro with a great eye as well as a great human whose authenticity and essence bring out the best in others. I highly recommend working with her!” -Amy E
“Dru has an amazing heart and is so empathetic with your needs. It's very calming and spiritual. I absolutely love it. Dru has a heart of gold and it shines through her work. She has a very special place in this world and her calmness is truly a beacon of light. I will always recommend her!” -Amber L
Ready to Rebuild?
Book a free 30-minute consultation to see the best way to work together and if we are a good fit.