Your Business Doesn't Need Optimization.
It Needs an Intervention.

For female service-based business owners making $50k-200k who built a business that's beautiful on the outside but held together with duct tape and burnout on the inside and are ready to rebuild something that actually supports the life they want to live.

Based in Boulder, Colorado, working with clients worldwide

You Built a Business That Only Works When YOU Work

You're making decent revenue. You have clients. On paper, you're "successful."

But babe, you're running on fumes.

Because your business doesn't run itself, it requires you to BE it.

Every client interaction. Every delivery. Every decision. Every fire that needs putting out at 11pm on a Tuesday.

If you step away, revenue stops. If you take a vacation, you're answering emails from the beach. If you get sick, the whole thing just... stops breathing.

You've tried:

Hiring VAs (but they needed so much hand-holding you ended up doing their job AND yours)

"Systemizing" (you bought the course, downloaded the templates, and they're currently gathering digital dust)

Working more hours (except you're already maxed out and your nervous system is screaming for a break)

Nothing worked.

And here's the truth bomb: It's not you.

The problem is your structure.

Your business was built to need you. Every piece of it. All the time. Like a needy ex who won't stop texting.

And no amount of time-blocking or productivity hacks or "working smarter" is going to fix a foundation that was cracked from day one.

You didn't fail. Your blueprint did.

You Don't Need a Band-Aid. You Need a Rebuild.

And maybe some sage. But mostly a rebuild.

I'm Dru, and I specialize in Structural Intervention.

Which is a fancy way of saying: I help you tear down the parts of your business that are quietly killing you and rebuild something that actually feels good to run.

Not business coaching where we talk about your money blocks for three months while your offers stay broken.

Not VA services where someone takes tasks off your plate but you're still the one holding the whole thing together with your bare hands.

Not some plug-and-play system that worked for someone else's life but has nothing to do with yours.

I look under the hood.

I diagnose what's structurally broken where the energy is leaking, where the load is sitting wrong, where you're carrying weight that was never yours to carry in the first place.

Then we design the rebuild together. And I walk you through dismantling what's not working and building it back in a way that actually supports you.

Here's how it works:

DIAGNOSE → I audit your offers, pricing, delivery, systems, and boundaries to find where the structure is failing you (and where you're failing yourself by trying to hold it all)

DESIGN → We map out the rebuild together what stays, what goes, what gets built from scratch, and what just needs to breathe differently

DIRECT → You implement (with me guiding you every week) so you LEARN the new structure, own it, and never have to depend on someone else to keep it running

The result? A business that doesn't collapse the second you stop propping it up. One that actually has room for your life in it.

Why I See What You Can't

I didn't start as a business strategist.

I started as the person running businesses from the inside.

For years, I was the key holder. The lead operator for multiple 6-figure businesses.

I wasn't consulting from a PowerPoint deck.
I was the infrastructure.

The one running sales calls at 9am, building funnels at noon, managing the team drama at 3pm, and writing SOPs at midnight because if I didn't, the whole thing would fall apart by Tuesday.

I've been the duct tape holding businesses together.

The person founders called when things went sideways because I was the only one who knew where all the bodies were buried (and which fires to put out first).

I ran operations. Managed teams. Built systems. Held boundaries. Kept revenue flowing while founders focused on doing their actual genius work.

I rebuilt chaotic brands for product companies whose websites were bleeding money.

I built entire course platforms for practitioners who had the knowledge but zero clue how to package and sell it.

I designed backend operations that let businesses scale without the founder being the bottleneck for every single decision.

I wasn't observing from the outside. I was in the trenches.

And that's why I can smell a broken structure from a mile away.

I've been in the walls of enough businesses to know exactly where the cracks form.

I know what breaks when you try to scale without infrastructure.

I know what fails when your delivery model requires you to show up for every single thing.

I know what collapses when there are no boundaries, no systems, no one else who can hold the weight.

I've held too many businesses together to watch you keep doing it alone.

Now I help you see what's broken (because you're standing too close to it) and I walk you through rebuilding it so you're not the load-bearing wall anymore.

When it’s the right time to bring me in

This Is For You If:

You're making $50k-150k but feel like you built yourself a very expensive prison

Your business stops when you stop (no vacation, no sick days, no stepping away without everything grinding to a halt)

You've hired help before but it didn't stick (they needed you for everything, so what was the point?)

You want to own the solution, not rent someone forever to hold it together for you

You know something has to change but you're standing too close to see what

You avoid looking at parts of the backend because it feels too heavy (so you just... don't)

If you're nodding along to any of these, welcome. You're in the right place.

And if you're feeling like you should've figured this out by now? Stop.

You're not broken. Your structure is. And structure is fixable.

This is NOT for you if:

  • ❌ You want someone to do it all for you while you sit back

  • ❌ You're not ready to invest in actually fixing the foundation (this isn't a quick patch job)

A woman with wet, red hair and tattoos on her shoulders, with eyes closed, holding her hands in a prayer position in front of her face, outdoors surrounded by green foliage.

What Happens When You Fix the Foundation

CLIENT WIN #1: The Yoga Teacher Who Bought Her Freedom Back

BEFORE:

  • Making $50k/year teaching weekly studio classes, private clients, and workshops just to get by

  • Every dollar required her physical presence

  • Cancelled a class = lost income

  • Exhausted, body breaking down, no path to scale

THE REBUILD:

  • Online Membership to evergreen vault + pop-up classes,

  • Seasonal Retreats & Teacher Trainings

  • Built boundaries: Capped weekly in-person classes & clients

AFTER:

  • Revenue: $80k/year

  • Hours worked: 20/week

  • Freedom: Took 2-week vacation without revenue dropping

  • Scalability: Can now grow without her body being the product

Quote:
"I thought I had to choose between money and my body. Dru showed me the structure was the problem, not me. Now I make more and teach less."

CLIENT WIN #2: The Doula Who Escaped the Revenue Ceiling

BEFORE:

  • Making $36k/year as a birth doula

  • Fully booked but couldn't grow (only so many births she could attend)

  • Pricing: $1,800 per birth (undercharging for her expertise)

  • Website: Confusing offers, unclear value

THE REBUILD:

  • Raised prices, Tiered offer suite, Group prenatal classes, Doula Mentorship

  • Rebuilt website to clarify value and show offer stack

  • Repositioned from "doula for hire" to "birth expert with full-spectrum support"

AFTER:

  • Revenue: $70k/year

  • Clients: Serving more people with leveraged group offerings

  • Business model: Can now scale group offerings while maintaining 1:1 births

Quote:
"I was stuck because I was selling my time, not my expertise. Dru helped me see I'd built a beautiful trap. Now my business has room to grow."

Woman in a flowy brown dress dancing in a grassy field with mountains in the background, under a bright sky.

CLIENT WIN #3: The Product Business Owner Who Fixed the Chaos

BEFORE:

  • Running a tallow skincare company

  • Making decent sales but brand was chaos: colors everywhere, no visual cohesion

  • Website didn't work properly, platforms didn't flow

  • Spending money on ads but they weren't converting

THE REBUILD:

  • Complete brand overhaul: logo, fonts, color palette (cohesive identity)

  • Rebuilt website: clean design, functional checkout, trust signals

  • Unified all platforms: Instagram, packaging, website all visually aligned

  • Built affiliate program: created recurring partnership revenue stream

AFTER:

  • Revenue: 40% increase in 6 months

  • Conversion rate: Website conversions up 65%

  • Brand recognition

  • Affiliate program generating passive partnership income

  • Getting into retail stores (brand cohesion made her shelf-ready)

Quote:
"I had sales but no real website or brand identity. Dru didn't just make it pretty, she made it WORK. Now every second and dollar I spend on marketing actually converts."

A woman practicing yoga outdoors on grass, wearing a loose white cover-up, stretching her limbs with a background of green bushes and cloudy sky.

CLIENT WIN #4: The Course Creator Who Had No Idea How To Grow

BEFORE:

  • Natural gynecologist with deep expertise but no way to leverage it

  • Wanted to create online courses but had zero infrastructure

  • No sales funnel, no email nurture, no backend systems

THE REBUILD:

  • Built complete course curriculums & backend systems

  • Created lead generation funnels

  • Set up email automation to nurture leads

  • Unified Instagram presence with course branding

AFTER:

  • Multi Course platform: Fully functional, automated delivery

  • Revenue stream: Passive income from course sales (didn't exist before)

  • Lead generation: Automated funnel running 24/7

  • Marketing assets: Complete promotional system she can use repeatedly

  • Scalability: Can now serve unlimited students without more 1:1 time

Quote:
"I had the knowledge but zero infrastructure to sell it. Dru built the entire machine from lead magnet to checkout. Now my expertise works for me even when I'm with patients."

  • Here's What I'm NOT

    I'm not a business coach who's going to ask you to vision-board your way to success.

    I'm not a VA who takes tasks off your plate while the structure stays broken underneath.

    I'm not a guru selling you a $97 course and disappearing into the ether.

    I'm the person who looks under the hood, finds what's broken, and helps you rebuild it.

    Because when we're done, you own the infrastructure. You understand how it works. You're not dependent on me (or anyone else) to keep it running.

    And that's the whole point.

    You don't need someone to hold your business together forever.

    You need someone to show you how to build it so it holds itself.

Screenshot testimonial conversation from Kali, thanking Dru Erin Holistic Brand Coach & Creative Business Doula for her help with photography and expressing gratitude for their creativity and expertise.

“Dru has been one of the biggest blessings on my spiritual, personal and business paths. The way that she is able to hold space, matched with her highly intuitive ability to nurture the mind and body has granted deep access in my personal healing and business expansion. Not only is she extremely nurturing, but she is also highly intelligent in her ability to guide me in standing firmly in self worth around my career and finances. She has the ability to provide the structure, attunement, and support necessary for fluidity, creativity, and growth towards your highest self.” -Codi B

“She is truly one of the kind…Such a soul healer and cares deeply about each individual and their needs. I am forever grateful for the work she did with me. I recommend her 1000%.” -Brittany M

Screenshot testimonial expressing appreciation and gratitude for Dru Erin Holistic Brand Coach & Creative Business Doula for inspiring confidence, creativity, and organization in building a website platform.

“Working with Dru was easeful and fun! I felt like a flower in bloom. She is a real pro with a great eye as well as a great human whose authenticity and essence bring out the best in others. I highly recommend working with her!” -Amy E

Screenshot testimonial from Misha praising Dru Erin Holistic Brand Coach & Creative Business Doula jewelry photography for capturing details and composition and expressing excitement for future pieces, with a heart emoji.

“Dru has an amazing heart and is so empathetic with your needs. It's very calming and spiritual. I absolutely love it. Dru has a heart of gold and it shines through her work. She has a very special place in this world and her calmness is truly a beacon of light. I will always recommend her!” -Amber L

Ready to Rebuild?

Book a free 30-minute consultation to see the best way to work together and if we are a good fit.