FRACTIONAL COO · BOULDER, COLORADO · WORKING WITH FOUNDERS ACROSS THE UNITED STATES
Fractional COO For wellness businesses and founder-led small businesses
I’m Dru Erin, a fractional COO and operations consultant for wellness businesses. You’re incredible at your work. The business around it is eating you alive.
I build or rebuild the systems, pricing, brand and team behind yoga studios, doulas, midwives, holistic practitioners and small business founders. And I build all of it around your real life. The kids, the 20 hours, the brain that clocks out at 2pm. So the business runs without you holding every single piece.
Operations · Systems · Clarity · Launch Strategy · Team Building · Brand Communications · Website Strategy · AI Integration · Project Leadership · People and Accountability ·
Operations · Systems · Clarity · Launch Strategy · Team Building · Brand Communications · Website Strategy · AI Integration · Project Leadership · People and Accountability ·
WHAT MAKES THIS DIFFERENT
What does a fractional COO do?
A fractional COO runs the operations of a business part-time: systems, team, pricing, policies, and planning. The founder leads. The COO makes it happen for a fraction of the cost of a full-time hire.
That’s the textbook answer. Mine is a little messier.
I’ve spent over fifteen years inside businesses, plus 750 hours of somatic, nervous system and wellness training. So I see two things at once: the broken operation, and the person white-knuckling it together at 10pm. Then I build something that fits both.
Fractional COO and operations services
Fractional COO Partnership
$3,000 / A MONTH
A part-time operations partner who runs your systems, team and planning every week, so you can get back to the work you actually love.
Clarity Sessions
$495 / SESSION
Two hours to get everything out of your head, and a written plan for what to fix first. Bring the chaos. Leave with a list.
Website and Brand Builds
STARTING AT $3,000
One logo instead of seven. Website and full brand builds for wellness businesses and small business founders, with SEO and AI search built in.
Who I work with
Wellness practitioners, yoga and dance studios, doulas, midwives and birth collectives. Retreat leaders, sound healers, somatic practitioners, nutritionists, fitness founders and holistic health providers.
And sometimes a welder, a skincare founder, or a clothing line. Anyone building something real with a small team and a big vision.
The common thread is that you’re all brilliant at your craft and overwhelmed by the operational machinery it takes to sustain it.
Doulas, midwives and birth workers
Packages, contracts and on-call boundaries. Business systems for doulas.
Yoga and dance studios
Schedules, memberships, teacher pay and policies. Operations help for yoga studios.
Somatic and holistic practitioners
Pricing, service menus and booking policies. Business help for holistic practitioners.
Retreat leaders and sound healers
Deposits, registrations, venues and logistics. Business help for retreat leaders.
Why founders work with me
I start by listening. Usually for longer than people expect. Then I figure out what your business actually needs, which is rarely what it looks like it needs. Sometimes it’s one broken system. Sometimes it’s a full brand overhaul, a launch, a relaunch, or something in between.
Every engagement is different because every business and every founder is different.
"Dru excels at turning big ideas into reality. She brings order to chaos and a real sense of calm."
Kymberly Marciano: Yoga instructor, sound & energy practitioner
"It's extremely rare in any industry to find that person who has a keen eye for perfecting details, but a wide view of holding all components. Dru is that person, and she is a true asset and gem to anyone looking to scale and uplevel their brand."
Kali Basman: Durga Yoga school owner, retreat leader, and educator
Results for wellness founders
A skincare brand rebuilt in four months
Seven different logos, a color palette all-over-the-place, and packaging that looked like a home project. Four months later she has one brand, a new website and packaging, plus affiliate and referral programs. Then landed a buyer meeting at a Four Seasons in Los Angeles.
A sound healing academy tripled revenue
As COO and Chief of Staff of AHA Sound Sanctuary, I rebuilt the team and the systems. Revenue tripled in two years.
Questions about hiring a fractional COO
How much does a fractional COO cost?
My Fractional COO Partnership is $3,000/month with a three-month minimum. If you are not ready for ongoing help, my Clarity Session is $495 for two hours and a written plan.
What is the difference between a fractional COO and a virtual assistant?
A virtual assistant does the tasks you hand them. A fractional COO figures out what the tasks should be, builds the systems, leads the team and owns the outcome. One takes things off your plate. The other redesigns the plate.
Do I need a team to hire a fractional COO?
No. Plenty of my clients are a team of one. For solo founders, the work usually starts with your schedule, policies, pricing and first hire.
Do you work virtually?
Yes. I work with founders across the United States via Zoom. I’m based in Boulder, Colorado, and I will happily take your call from the school pickup line.
