I’m Dru Erin
I am not a coach who cheers from the sidelines.
I am not a strategist who hands you a plan and leaves you alone with it.
I rebuild businesses so they stop destroying the women running them.
I hold the woman and the structure at the same time. I do not separate the body from the business. I do not separate truth from execution. I do not separate identity from operations.
I bring the woman and her business back into the same room and rebuild everything around who she actually is now.
This Is Not My First Life
I work with women whose businesses look functional from the outside and feel unbearable inside their bodies.
Women who are capable, intuitive, experienced, and deeply committed to their work, yet quietly exhausted by the structures they are operating within.
I did not arrive at this work by accident.
I arrived here because I have lived the collapse.
There was a season where everything cracked at once. Financial pressure. Family pressure. Identity pressure. A business that no longer fit the woman running it. I was holding too much with no structure to support me, and my entire body paid the price.
What broke me is what taught me.
I rebuilt my life and business from the ground up. Not by pushing harder. Not by pretending capacity did not matter. But by telling the truth. About my nervous system. About my limits. About who I was no longer willing to be.
This work exists because I know what it feels like to disappear inside something you built with love.
My Background
I bring a rare full-spectrum lens to this work because I have lived inside businesses for over fifteen years, not just studied them.
My professional life began in the creative industry, where I trained and worked as a photographer, creative director, and design director. I earned a BFA in Photography and spent years building brands, shaping visual identities, directing campaigns, and translating abstract vision into tangible form for companies across the United States and internationally.
That foundation taught me how businesses communicate, how trust is built visually and energetically, and how brand coherence directly impacts revenue, authority, and longevity.
As my work expanded, I moved far beyond aesthetics into business architecture and operations.
I have worked hands-on inside growing wellness and creative businesses, holding roles including founder, co-founder, CEO, COO, design director, chief of staff, project manager, and executive assistant. I have handled everything from production and billing to creative output, hiring and firing, curriculum development, client experience, and internal operations.
I understand the inner mechanics of wellness businesses and I know what breaks under pressure, what scales cleanly, and what quietly drains the women holding it all together. In recent years, my work has shifted toward higher-level consulting, where I guide founders through restructuring their businesses with clarity, integrity, and sustainability.
Alongside this operational depth, my work deepened into the embodied realm.
I have completed over 750 hours of formal training across integrative and somatic disciplines, including 300+ hours of yoga and wellness training, 150+ hours of meditation, nervous system, and energy work, and 300+ hours in postpartum, birth, and caregiving studies. This training reshaped how I understand capacity, leadership, sustainability, and what women’s bodies can realistically hold over long periods of time.
What makes my work different is not just the range of my education, but the way these worlds are integrated.
I have spent fifteen years watching and experiencing what actually breaks businesses and what quietly breaks the women running them. I have seen how misaligned offers, weak systems, unrealistic timelines, and constant visibility demands slowly erode nervous systems, creativity, and identity.
My background weaves together formal training and lived experience in:
creative direction and brand architecture
business operations and systems leadership
nervous system-aware and somatic work
postpartum and maternal wellness
intuitive listening and embodied awareness
I speak creative, strategic, operational, energetic, and emotional fluency. This allows me to see the whole system at once. The woman. The business. The mechanics. The emotional weight. The blind spots. The potential.
From there, I rebuild accordingly.
This blend of structure and soul allows me to work at every layer of your ecosystem, the human, the message, and the operations, and bring them into alignment with clarity, integrity, and longevity.
What I Actually Do and Why This Works
Most business strategy treats women as if capacity is unlimited and linear.
It rewards urgency.
It normalizes exhaustion.
It frames burnout as a mindset issue instead of a structural failure.
Most healing work swings the opposite direction.
It helps women feel better emotionally, then sends them back into businesses that are still chaotic, misaligned, and unsustainable.
I refuse to work in either extreme.
I do not fix the woman and ignore the structure.
And I do not fix the structure while overriding the woman.
I work between the two.
I approach business as a living system that has fallen out of relationship with its founder. When that relationship breaks, no amount of strategy or self-care will hold.
Before any rebuilding begins, I assess containment.
I look at how much your nervous system is carrying.
How much emotional and relational labor your business requires.
Where identity has evolved faster than structure.
Where pressure is accumulating without relief.
Only after that do we rebuild.
This work is guided by my body-led method called The Reclamation Framework. It is not a formula or a rigid process. It is an architectural approach that restores a woman to herself first, then reconstructs her business around who she actually is now.
We stabilize capacity before increasing output.
We clarify what is no longer sustainable.
We rebuild offers, systems, and operations that your nervous system can realistically hold.
And we reinforce new rhythms so the change does not collapse the moment life applies pressure.
I do not hand over a plan and disappear.
I do not bypass the body in favor of productivity.
And I do not leave women alone inside structures that are still breaking them.
This work is intuitive and strategic.
It is grounded and operational.
It is direct, honest, and deeply human.
We do not talk in circles.
We do not perform insight without integration.
We rebuild in real time, with the woman at the center of the system.
Philosophy
I believe sustainable success is built through energy integrity.
Brands and businesses that move in harmony with their founders’ truth last. Everything else eventually collapses.
My process is equal parts intuitive and architectural.
Intuitive means attuning to the energetic blueprint of your brand, your mission, and the essence you are here to express.
Architectural means translating that energy into offers, systems, and structures that create clarity, flow, and sustainability.
Energetic Signature
My energy holds calm confidence and creative fire.
I listen deeply.
I reflect truthfully.
I lead with grounded devotion.
Clients describe me as equal parts fairy godmother and CEO. Nurturing yet clear. Intuitive yet strategic. Soft enough to hold emotion. Strong enough to make hard calls.
I hold space where clarity feels safe and expansion feels inevitable.
Core Values
Authenticity Truth over polish.
Integrity Energy first, execution second.
Humor and heart Emotional release belongs in the room.
Devotion When I am in, I am all in.
Precision Details create trust and beauty.
Autonomy Confidence that lasts beyond our work.
Depth Presence over performance.
Clarity Truth and structure create safety.
Non-Negotiables:
Hard work. Be on time. No victim mentality. No chaos disguised as creativity. No devaluing time or worth. No quick fixes.
Together we protect the work, the energy, and the integrity of the process.
“Having never started my own business or project I was nervous going into it and no idea where or how to start! When I would feel overwhelmed Dru would walk me through a meditation on the spot to help me break through what I was feeling to help me tap into my creative nature. She really is a woman of many talents and has such a can-do attitude about everything! She truly helped me get out of my comfort zone in a deeply supportive way and fully encouraged my vision.” -Lexy S
“I love working with Dru because she embodies all that she teaches in her own life. She is a great listener and has a unique ability to connect with you on an intellectual, spiritual and emotional level. She is someone who can quickly distill a big idea into a tangible business concept, and she does so with confidence and creativity. She has a clear vision and purpose that guides her work, and she is truly inspiring to be around.” -Shanna N
“During our Creative Service meetings Dru walked me through several meditations and breathing exercises which helped me get out of my head and as she says “into your heart”. I felt her words as if they were physical drifts of wind entering my chest, fully relaxing my body, letting my heart speak to me with clearer vision! I highly recommend and invite you to experience the creative insight for yourself!” -Matt G
“Within the first 15 minutes of expressing where I was in life, Dru saw a deeper vision. Within that 15 minutes 2 words were blurted out which ended up becoming my company name! By the next time we met the website was finished and I was ready to launch!” -Tanya C
“The first time I reached out to Dru I was a little nervous because I put her on such a pedestal for all of the amazing work that she does in this world but I couldn’t be more grateful that I did. Her guidance is unlike anything I’ve ever experienced before. She just has a way of breaking things down so simply and giving you the direction that you need in order to grow your business in a way that feels aligned. I feel like she’s now my big sister that I get to turn to whenever I need her most.” -Shaina R
“Dru is the magic elixir of emotional support and professional elevation, a blend required for any brand to uplevel. Her eye for detail is coupled with a Birds Eye view of building a glorious picture you didn’t even know was possible. So grateful she’s in my life, because she enlivens not just the structure of my company but really truly sees me as a visionary and compels me to grow with the right logistical energetic and inspirational support she provides.” -Kali B
If You Are Here
You are here because something feels off, heavy, or unsustainable, trust that.
You are not broken.
You are not behind.
You are not failing.
Your business stopped fitting your life.
And that is fixable.
Where To Start
If you are unsure what kind of support you need, start with clarity.
The Chi Check is a free guided assessment that shows you where your business is leaking energy, capacity, and support.
This is the first step I take with every private client before we rebuild.
If you already know you are ready for deeper work
THE PATH BACK TO YOURSELF
Every woman enters my world at the level of support that matches her capacity.
THE CHI CHECK
SEE THE TRUTH
The 30-minute diagnostic that shows you why your business feels heavy and what it actually needs.
You’ll see:
• where your business is leaking energy
• how much pressure your nervous system is carrying
• whether the issue is capacity, structure, or identity
• what needs to change and in what order
Not mindset. Not productivity hacks.
A structural diagnosis that gives you immediate clarity and relief.
THE TRIAD CALL SERIES
REFINEMENT WITHOUT OVERHAUL
Three 60-minute strategy sessions for the woman who is not collapsing; she’s just stuck in one specific area.
You want movement without destabilization.
Clarity without a full rebuild.
A second brain to cut through the fog.
Clean. Contained. High-level.
You’re not collapsing.
You just need clean thinking and a second brain.
6-WEEK INTUITIVE BUSINESS ACCELERATOR
THE FULL REBUILD
A body-led reconstruction of your identity, offers, systems, pricing, backend, and schedule.
This is for the woman who is exhausted, stagnant, or quietly suffocating inside the business she created.
In six weeks, we rebuild a structure that restores:
• your time
• your clarity
• your nervous system
• your creative fire
• your actual life
You wake knowing exactly what you’re building.
Your business finally makes sense again.
You feel like yourself again.
