I’m Dru Erin
I help wellness wellness founders, coaches, and holistic practitioners evolve their work into cohesive, scalable ecosystems that reflect their next evolution.
Based in Boulder, Colorado, working with clients worldwide
My Background
I’m Dru Erin an intuitive brand and business strategist for wellness founders, coaches, and creative practitioners who are ready to move from practitioner to educator; from doing the work to teaching it, leading it, and scaling it.
My approach blends energetic alignment with strategic architecture, guiding you to rebuild your business from the inside out. We create structure around your gifts, systems that support your expansion, and language that reflects your next evolution.
My work is rooted in both creative and embodied disciplines. With a BFA in Photography, 300+ hours of yoga and wellness training, 150+ hours in meditation and energy work, and 300+ hours in postpartum and birth studies, I weave artistry with holistic development.
Over the last 15 years, I’ve worked across fashion, wellness, education, and motherhood as a creative director, photographer, yoga guide, energy worker, operations lead, and space holder. This blend of structure and soul lets me see every layer of your ecosystem the human, the message, and the mechanics and bring it all together with precision and care.
Philosophy
I believe sustainable success is built through energy integrity brands and businesses that move in harmony with their founders’ truth.
My process is equal parts intuitive and architectural:
Intuitive: attuning to the energetic blueprint of your brand, your mission, and the essence you’re here to express.
Architectural: translating that energy into offers, systems, and strategies that create flow, clarity, and scalability.
Energetic Signature
My energy holds calm confidence and creative fire. I listen deeply, reflect truthfully, and lead with grounded devotion.
Clients describe me as equal parts fairy godmother and CEO nurturing yet clear, intuitive yet strategic, soft yet strong.
I hold space for transformation where clarity feels safe and expansion feels inevitable.
Core Values
Authenticity…truth over polish
Integrity Energy first, execution second
Humor and Heart emotional release belong in the room
Devotion when I’m in, I am all in
Precision details create trust and beauty
Autonomy confidence that lasts beyond our work
Depth I choose presence over performance
Clarity Truth and structure create trust
Non-Negotiables:
Hard work. Be on time. No victim mentality. No chaos. No devaluing time or worth. No quick fixes.
Together we protect the work, the energy, and the integrity of the process.
“Having never started my own business or project I was nervous going into it and no idea where or how to start! When I would feel overwhelmed Dru would walk me through a meditation on the spot to help me break through what I was feeling to help me tap into my creative nature. She really is a woman of many talents and has such a can-do attitude about everything! She truly helped me get out of my comfort zone in a deeply supportive way and fully encouraged my vision.” -Lexy S
“I love working with Dru because she embodies all that she teaches in her own life. She is a great listener and has a unique ability to connect with you on an intellectual, spiritual and emotional level. She is someone who can quickly distill a big idea into a tangible business concept, and she does so with confidence and creativity. She has a clear vision and purpose that guides her work, and she is truly inspiring to be around.” -Shanna N
“During our Creative Service meetings Dru walked me through several meditations and breathing exercises which helped me get out of my head and as she says “into your heart”. I felt her words as if they were physical drifts of wind entering my chest, fully relaxing my body, letting my heart speak to me with clearer vision! I highly recommend and invite you to experience the creative insight for yourself!” -Matt G
“Within the first 15 minutes of expressing where I was in life, Dru saw a deeper vision. Within that 15 minutes 2 words were blurted out which ended up becoming my company name! By the next time we met the website was finished and I was ready to launch!” -Tanya C
“The first time I reached out to Dru I was a little nervous because I put her on such a pedestal for all of the amazing work that she does in this world but I couldn’t be more grateful that I did. Her guidance is unlike anything I’ve ever experienced before. She just has a way of breaking things down so simply and giving you the direction that you need in order to grow your business in a way that feels aligned. I feel like she’s now my big sister that I get to turn to whenever I need her most.” -Shaina R
“Dru is the magic elixir of emotional support and professional elevation, a blend required for any brand to uplevel. Her eye for detail is coupled with a Birds Eye view of building a glorious picture you didn’t even know was possible. So grateful she’s in my life, because she enlivens not just the structure of my company but really truly sees me as a visionary and compels me to grow with the right logistical energetic and inspirational support she provides.” -Kali B
If you feel ready to ground your next evolution, I’d love to connect. Share a few details below and I’ll be in touch.
“Integrity is the quiet power that makes everything else possible. I’m here to help you build what you were always meant to bring into the world.”