I’m Dru Erin
I am not a coach who cheers from the sidelines.
I'm not a strategist who hands you a plan and disappears.
I don't do surface-level fixes or motivational pep talks.
I'm the person who gets in there with you.
I step into businesses that look functional from the outside but feel unsustainable on the inside, and I help you rebuild the structure so it actually holds you instead of the other way around.
I specialize in Structural Intervention for service-based business owners who are tired of being the entire load-bearing wall of their own business.
I’m calm in a crisis and allergic to structural bullshit.
How I Got Here
I didn't choose this work because I read about it in a book.
I chose it because I lived the collapse.
There was a season where everything cracked at once.
Financial pressure. Family pressure. Identity pressure.
A business that no longer fit the woman running it.
I was carrying too much without structure to support me, and my body paid the price.
What broke me taught me exactly where the structure had failed.
I rebuilt my life and my business from the ground up.
Not by hustling harder. Not by pretending my limits didn't exist.
I rebuilt by telling the truth.
About my capacity. About my nervous system.
About what I was no longer willing to sacrifice to keep a business breathing.
This work exists because I know what it feels like to disappear inside something you built with your whole heart.
And I will not watch other women do the same.
My Background
I bring a full-spectrum lens to this work because for over fifteen years, I've been inside businesses. Not advising them. Running them.
I started in the creative industry working as a photographer, creative director, producer and stylist. With a BFA in Photography, I spent a decade building brands, directing campaigns, shaping visual identities for companies across the U.S. and internationally.
That foundation taught me how businesses communicate, how trust gets built (or broken), and how coherence affects everything from revenue to retention.
As my work expanded, I moved beyond aesthetics into business architecture and operations. I've worked hands-on inside growing businesses in roles including:
Founder & Co-Founder
CEO & COO
Chief of Staff
Project Manager
Executive Assistant
Design Director
I've handled production, billing, hiring, firing, curriculum development, client experience, internal operations, software onboarding, logo design, website design…all of it.
I've been the key holder and lead operator for multiple 6-figure businesses.
I know what breaks under pressure.
I know what drains the women holding it together.
I know where the invisible labor lives and how much it costs.
In recent years, my work has shifted into higher-level operational leadership and restructuring, where I step in to stabilize businesses during periods of growth, transition, or change.
The Other Half of the Story
Alongside my operational experience, my work deepened into embodied and nervous-system-aware leadership.
I have over 750 hours of formal training across yoga, meditation, energetic, somatic education, nervous-system regulation, birth and postpartum studies, maternal disciplines, and caregiving practices.
This wasn't about adding credentials. This training reshaped how I understand sustainability. It’s about knowing what women can actually hold over long periods of time while they're also running families, managing lives, and trying not to lose themselves in the process.
What makes my work different isn't just the range of experience, it’s that I see both sides.
It's that I see the whole system at once. The mechanics of business AND the reality of bodies.
Most people work in one lane or the other.
I work in the space between.
What I Refuse to Do
I will not fix your business while ignoring your nervous system.
I will not hand you a strategy that assumes you have infinite capacity.
I will not treat burnout like a mindset problem when it's also a structural one.
I will not send you back into a business that's still breaking you just because the offer stack looks good on paper.
I work between strategy and sustainability.
Between what scales and what's actually livable.
Between the business you want and the life you need to have room for.
How I Actually Work
I assess containment first.
How much you're carrying.
Where the pressure's building.
Where your identity evolved but your structure didn't.
Where the business is running on your body instead of systems.
Then we rebuild.
We stabilize capacity before we add more.
We remove what's draining you even if it "should" work.
We design offers that don't require constant emotional labor.
We install systems so the business can function when you're not white-knuckling it.
And we build it together so you own it, understand it, and can maintain it without me.
Philosophy
Sustainable businesses are built through integrity, not intensity.
Businesses that move in harmony with the woman running them last.
Everything else eventually breaks.
My work is intuitive in how I listen.
Architectural in how I build.
Listening creates truth.
Structure creates safety.
Energetic Signature
Calm. Clear. Steady.
I listen deeply.
I reflect honestly.
I make hard calls when needed.
Equal parts fairy godmother and CEO.
Soft enough to hold the hard stuff.
Strong enough to tell you the truth.
Nurturing but not passive.
Strategic but not cold.
I create space where clarity feels safe and change feels possible.
My Non-negotiables
Chaos disguised as creativity.
Victim mentality.
Devaluing your own time or work.
Quick fixes that don't address root problems.
When I'm in, I'm all in.
We protect the work, the energy, and the integrity of the process.
No shortcuts. No bypassing. No pretending it's fine when it's not.
What This Looks Like in Practice
I help women:
See what's actually profitable (versus what just feels busy)
Remove the work that's bleeding them dry (even when they think they "should" keep doing it)
Rebuild delivery models that don't require constant pouring out
Install systems so decisions don't live in their body anymore
Build boundaries that hold without guilt
Create businesses that support their actual lives, not consume them
“Having never started my own business or project I was nervous going into it and no idea where or how to start! When I would feel overwhelmed Dru would walk me through a meditation on the spot to help me break through what I was feeling to help me tap into my creative nature. She really is a woman of many talents and has such a can-do attitude about everything! She truly helped me get out of my comfort zone in a deeply supportive way and fully encouraged my vision.” -Lexy S
“I love working with Dru because she embodies all that she teaches in her own life. She is a great listener and has a unique ability to connect with you on an intellectual, spiritual and emotional level. She is someone who can quickly distill a big idea into a tangible business concept, and she does so with confidence and creativity. She has a clear vision and purpose that guides her work, and she is truly inspiring to be around.” -Shanna N
“During our Creative Service meetings Dru walked me through several meditations and breathing exercises which helped me get out of my head and as she says “into your heart”. I felt her words as if they were physical drifts of wind entering my chest, fully relaxing my body, letting my heart speak to me with clearer vision! I highly recommend and invite you to experience the creative insight for yourself!” -Matt G
“Within the first 15 minutes of expressing where I was in life, Dru saw a deeper vision. Within that 15 minutes 2 words were blurted out which ended up becoming my company name! By the next time we met the website was finished and I was ready to launch!” -Tanya C
“Dru is the magic elixir of emotional support and professional elevation, a blend required for any brand to uplevel. Her eye for detail is coupled with a Birds Eye view of building a glorious picture you didn’t even know was possible. So grateful she’s in my life, because she enlivens not just the structure of my company but really truly sees me as a visionary and compels me to grow with the right logistical energetic and inspirational support she provides.” -Kali B
“The first time I reached out to Dru I was a little nervous because I put her on such a pedestal for all of the amazing work that she does in this world but I couldn’t be more grateful that I did. Her guidance is unlike anything I’ve ever experienced before. She just has a way of breaking things down so simply and giving you the direction that you need in order to grow your business in a way that feels aligned. I feel like she’s now my big sister that I get to turn to whenever I need her most.” -Shaina R
If You're Ready
If you're exhausted from holding it all together and ready to rebuild something that holds you back, I'm here.
Book a FREE 30-minute consultation